Author: infomercial

Save the Children hunts agency for DRTV brief

The charity has started contacting agencies directly with an invitation to attend chemistry meetings. A Save the Children spokeswoman said that invitations had been issued but with no particular campaign in mind. The process does not affect Adam & Eve/DDB, Save the Children’s main creative agency, or the7stars, which handles the charity’s media business. Earlier this week, Save the Children released a report called Every Last Child and kicked off a three-year global marketing campaign, created by Adam & Eve/DDB, with the same name. The report stresses how groups of children around the world are still not getting the...

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Wait, There’s More: DRTV Marketer Telebrands Yanks Amish Secret Ad

Move Comes After NAD Challenge, Day After Legal Settlement with New Jersey It’s been a bad week for Telebrands, billed as the largest marketer of “As Seen on TV” products. The National Advertising Division of the Council of Better Business Bureaus on Tuesday said Telebrands has discontinued claims for its Amish Secret Furniture Cleaner. That comes a day after the New Jersey attorney general’s office announced a $550,000 legal settlement with the company that includes extensive changes to its marketing, ordering and payment practices. In the case of Amish Secret, following a challenge by Johnson’s Wax marketer SCJohnson and...

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