Author: infomercial

Jim Warren’s a pro at making the pitch

Austin is a town full of transplants who have been lured to the city for a number of reasons. But it’s safe to say that not many people have been drawn by an infomercial. Enlarge Jim Warren, Marketing consultant One person who can make that claim is marketing consultant Jim Warren. He most recently led GSD&M Idea City’s direct response division. About 10 years ago, Warren came to Austin to produce an infomercial for Loadhandler Industries, selling a conveyor belt-type product that could move loads of up to 2,000 pounds onto pickup trucks. The product was a hit and...

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