The tipping point of direct response video has arrived.

It should come as no surprise that the amount of video being consumed by the typical US Consumer has skyrocketed over the past decade. Just the last four years we have seen the number of minutes of digital video watched go from 513 minutes per month to 750 minutes per month, and it is anticipated to only increase. I recently had lunch with a friend of mine that commented that this should be the gold rush for the direct response television marketer of old; the more I thought about it the more I realized he is right on point,...

Read More