Direct Response Marketing Alliance (http://www.thedrma.com): Network with the best and brightest minds in the direct response business.
Response Expo (http://www.responseexpo.com): The premier conference and exposition for direct response marketers.
AsSeenonResponseTV.com (http://www.asseenonresponsetv.com/): The one-stop online video shop for all DRTV product shows and spots.
Response Job Board (http://www.jobtarget.com/home/index.cfm?site_id=6075): The direct response industry’s most active and up-to-date location for employers and job seekers.
DR ADVERTISING RESEARCH AND EDUCATION
Response Media Billings Reports (http://www.responsemagazine.com/research/media-billings): Quarter-by-quarter and annualized reports on long-form DRTV, short-form DRTV and DR radio.
Infomercial Monitoring Service (http://www.imstvonline.com): IMS monitors more than 60,000 half-hours of paid television programming each year and offers daily, weekly and monthly long-form and spot industry reports.
Jordan Whitney Inc. (http://www.jwgreensheet.com): The independent clearinghouse for up-to-date information on direct response TV, including infomercials, short-form direct response television commercials, the Web sites for these products, and the companies involved in their production and distribution.
Kantar Media (http://kantarmediana.com/intelligence): Kantar Media is the leading provider of strategic advertising intelligence to advertisers, agencies and media properties.
SciMark Consultants (http://www.scimarkconsultants.com/): Producers of the SciMark Report, which as part of an ongoing research project, monitors the short-form DRTV industry and evaluates all new products and commercials. The results are posted each week on a fully searchable blog.
Hawthorne Direct’s DRTV Glossary (http://www.hawthornedirect.com/glossary/): A complete glossary compiled by Timothy Hawthorne, executive creative director for Hawthorne Direct, and author of “The Complete Guide to Infomercial Marketing.”
Direct Response Academy (http://www.directresponseacademy.com): The only educational organization dedicated to training and educating organizations and individuals in the best practices and management of direct response marketing.
Direct Response Marketing Alliance (http://www.thedrma.com)
American Association of Advertising Agencies (http://www.aaaa.org)
American Marketing Association (http://www.marketingpower.com)
Association of National Advertisers (http://www.ana.net)
Chicago Association of Direct Marketing (http://www.cadm.org)
Direct Marketing Association (http://www.the-dma.org)
Direct Marketing Advertising Community, Los Angeles (http://www.dmac.tv)
Electronic Media Marketing Association, New York (http://www.emmadirect.com)
Electronic Retailing Association (http://www.retailing.org)
Mobile Marketing Association (http://www.mmaglobal.org)
National Association of Television Program Executives (http://www.natpe.org)
National Retail Federation (http://www.nrf.com)
DRMetrix Monthly Spend Index Rankings