Response Brands

Direct Response Marketing Alliance ( Network with the best and brightest minds in the direct response business.
Response Expo ( The premier conference and exposition for direct response marketers. ( The one-stop online video shop for all DRTV product shows and spots.
Response Job Board ( The direct response industry’s most active and up-to-date location for employers and job seekers.


Response Media Billings Reports ( Quarter-by-quarter and annualized reports on long-form DRTV, short-form DRTV and DR radio.
Infomercial Monitoring Service ( IMS monitors more than 60,000 half-hours of paid television programming each year and offers daily, weekly and monthly long-form and spot industry reports.
Jordan Whitney Inc. ( The independent clearinghouse for up-to-date information on direct response TV, including infomercials, short-form direct response television commercials, the Web sites for these products, and the companies involved in their production and distribution.
Kantar Media ( Kantar Media is the leading provider of strategic advertising intelligence to advertisers, agencies and media properties.
SciMark Consultants ( Producers of the SciMark Report, which as part of an ongoing research project, monitors the short-form DRTV industry and evaluates all new products and commercials. The results are posted each week on a fully searchable blog.
Hawthorne Direct’s DRTV Glossary ( A complete glossary compiled by Timothy Hawthorne, executive creative director for Hawthorne Direct, and author of “The Complete Guide to Infomercial Marketing.”
Direct Response Academy ( The only educational organization dedicated to training and educating organizations and individuals in the best practices and management of direct response marketing.


Direct Response Marketing Alliance (

American Association of Advertising Agencies (

American Marketing Association (

Association of National Advertisers (

Chicago Association of Direct Marketing (

Direct Marketing Association (

Direct Marketing Advertising Community, Los Angeles (

Electronic Media Marketing Association, New York (

Electronic Retailing Association (

Mobile Marketing Association (

National Association of Television Program Executives (

National Retail Federation (