On New Year's Day 2006, one of the largest advertising campaigns in the history of television broke nationwide. The "Your World, Delivered" campaign for SBC's re-launch of the AT&T brand had been tantalizingly previewed in the Dec. 29 New York Times and in many other media outlets, both online and off. The ubiquity of the preview demonstrated a very successful use … [Read more...] about Direct Response: New And Improved!