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Hard-Hitting Jingles – Generating Response
Jingles are back, and they do work! Modus Direct currently has a radio client, Bradley Dworkin, that is using radio to support their advertising efforts. Over a year ago, we introduced a :30 Jingle into the creative rotation. When the Jingle was introduced, the calls increased 18%. That Jingle was the most consistent creative week-over-week…
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It’s a Bird… It’s a Brand… It’s Brand Response!
(As published in the DRMA Voice, a publication for the Alliance for Performance-Based Marketers) When it comes to marketing a product or service, there are typically two overarching objectives: create awareness and drive revenue. With the multitude of marketing platforms available in today’s media environment, media strategies are much like a Rubik’s Cube: there are…
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Icon Media Direct Receives LA Green Biz Certification
Icon Media Direct announced it is now the largest media company and only direct-response agency to obtain the LA Green Biz Certification, in addition to being California Business Green certified. Los Angeles Certified Green Business Program provides a certification and an official Green Business seal to businesses that meet standards of environmental sustainability, including increased…