April 2020 - Infomercial.com

COVID-19: Why TV Ad Spend Will Fall. Sports and Political Ad Spend.

infomercial

Apr 29, 2020

eMarketer: Why TV Ad Spend Will Fall. Sports and Political Ad Spend. Previous reports called for a 2% increase in TV Ad Spend for 2020. Now, experts are estimating a 22.3% – 29.3% DECLINE in TV Ad Spend first half of 2020. Political ad spend will be on hold in 2Q20. Candidates don’t want to be…
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Real Time Competitive Dashboards

Joseph Gray

Apr 23, 2020

Coming soon! Easy to build, real time competitive dashboards are coming! Creating these dashboards will be free to all existing AdSphere clients. They will be configurable within DRMetrix’s AVS system and each dashboard can be customized for specific groups of brands & creatives. Bundled with AdSphere, AVS access includes monitoring for unlimited creatives for up…
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Changes in Audience Trends for Adults 55+

infomercial

Apr 21, 2020

iSpot COVID-19: Adult 55+ Audience Trends The 55+ demo is seeing the most reach during Primetime on the 4 major broadcast networks (NBC, ABC CBS, FOX). Of these top performing broadcast networks, NBC Primetime is the top performer for the 55+ demo with 35% segment reach in comparison to FOX which only saw 24% reach…
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COVID-19: Is Podcast listenership up or down?

infomercial

Apr 21, 2020

Podtrac: Podcast consumption is changing too. Adjustments to media placements are critical. Podcast streams and downloads during peak weekday morning commute times were down an average of 29% for the week of April 13-19 compared to the week of March 2-8 across all Podtrac measured podcasts. Weekends: On Saturday April 18 the peak hour was up 9%,…
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Shooting Commercials During Covid-19

infomercial

Apr 17, 2020

This post was originally published on this site Shooting Commercials During Covid-19 – Concepts TV […]
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