COVID-19: Why TV Ad Spend Will Fall. Sports and Political Ad Spend.
eMarketer: Why TV Ad Spend Will Fall. Sports and Political Ad Spend. Previous reports called for a 2% increase in TV Ad Spend for 2020. Now, experts are estimating a 22.3%…
The Top Three Ways Coronavirus Has Impacted Television Advertising
Even if you’ve been locked in a closet for the past two weeks, you still know that our lives have been irrevocably changed. At the very least, someone may have…
Real Time Competitive Dashboards
Coming soon! Easy to build, real time competitive dashboards are coming! Creating these dashboards will be free to all existing AdSphere clients. They will be configurable within DRMetrix’s AVS system…
Changes in Audience Trends for Adults 55+
iSpot COVID-19: Adult 55+ Audience Trends The 55+ demo is seeing the most reach during Primetime on the 4 major broadcast networks (NBC, ABC CBS, FOX). Of these top performing…
COVID-19: Is Podcast listenership up or down?
Podtrac: Podcast consumption is changing too. Adjustments to media placements are critical. Podcast streams and downloads during peak weekday morning commute times were down an average of 29% for the week of…