Education Behind the “RED-X” (Part 2)
Stop! Warning! Danger! …Not this time! The color red seems to be best associated with negative things. Red meaning stop,…
Lessons from the Past: Infomercials — The Only TV Advertising Viewers Chose to Watch
I wrote the following in 2004 then discovered Claude Hopkins’ book Scientific Advertising from the early 20th century. I was…
Innovating Customer Experience in the Digital Age
There are many arguments made that digital technology has tainted the customer experience. This is an easy argument to make,…
Top SEO and SEM Marketing Strategies For Your Business
We often hear our clients tell us that Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are the most…
Tools To Help You Spy On Your Competition
Earlier this month over on our blog, we published a Guide to Competitor Research. To further help you with your…