Month: February 2021

  • Virtual Event Recap: Reach Back As We Rise

    Panelists shared their stories of breaking into the industry and professional tips. We have found that Black talent rarely secured their position through the traditional application process. Instead, it often began as a conversation with someone who became their sponsor or advocate within these companies, who then opened their network by offering them a referral or even a position on their team. These conversations took place at gyms, through cold email outreach, at conferences, on trains, and even at work. Our panelists highlighted these journeys and shared resources on how to break into the advertising industry. The post Virtual Event Recap: Reach Back As We Rise appeared first on Rain the Growth Agency.

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  • 2020 Lessons Learned: It is all about adaptability

    2020 Lessons Learned: It is all about adaptability

    2020 was the most challenging year many of us have ever experienced in our careers and our lives in general. Amidst the pandemic, unemployment, and economic collapse, it isn’t always easy… The post 2020 Lessons Learned: It is all about adaptability appeared first on DirectAvenue.

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  • Adding OTT/CTV To Movie, TV Show Promo Campaigns Pays

    Analyses of Comcast client campaigns promoting movies and TV shows also provide insights about optimal campaign lengths and numbers of creative versions.

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  • Apple TV+ Beating Disney+ In Growth Rate Among Affluent Millennials

    Acxiom consumer research suggests that Apple and other services may have an opportunity with some consumer segments that could be reaching maximum penetration with Disney+.

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  • PRESS RELEASE: Lockard & Wechsler And Nielsen Announce Multi-Year Agreement For Local TV With Nielsen As Service Of Choice

    PRESS RELEASE: Lockard & Wechsler And Nielsen Announce Multi-Year Agreement For Local TV With Nielsen As Service Of Choice

    Original Author: Nielson Date: August 7, 2019 NEW YORK, Aug. 7, 2019 /PRNewswire/ — Nielsen (NYSE: NLSN) and Lockard & Wechsler today announced that they have reached a multi-year agreement with Nielsen as their service of choice for Local TV measurement in all markets.  Lockard & Wechsler, based in Irvington, New York, is a full service direct response marketing agency offering services such as media planning, buying and analytics. They are a long-time subscriber to Nielsen National TV data and have returned to the roster of valued Nielsen local clients after a brief hiatus, citing a number of factors, notably the accuracy and comprehensiveness of Nielsen data. Rene Munoz, Executive Vice President of Lockard & Wechsler, affirms his decision to re-engage the company’s relationship with Nielsen stating, “We are pleased to be working exclusively with Nielsen on Local TV Measurement. Nielsen’s local TV audience measurement is the most comprehensive, fully representative data available and is the only currency that accounts for changes in the evolving TV landscape. As an agency precision is paramount in our planning and we are excited about the value that this data will provide for our campaigns and our advertisers to accelerate ROI.” “We are delighted to continue to expand our relationship with Lockard & Wechsler,” said David Hohman, EVP & Managing Director of Nielsen Media Demand Side. “As a nationally acclaimed agency, we are excited to empower Lockard & Wechsler to maximize their campaigns by providing their clients with increased ROI, using currency data measuring persons and eliminating waste from campaign spend.” About Nielsen Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information,

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