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How to Advertise Thoughtfully on Mother’s Day
Mother’s Day, an internationally recognized occasion to honor the mothers in our lives, is also one of the most commercialized holidays in the world. Last year alone, US consumers spent $26.7 billion on Mother’s Day gifts, an increase of nearly $2 billion from the year prior. According to the National Retail Federation’s (NRF) annual survey,…
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Edit under the hood: Delivery Manager Abbie Hooper
Q. Tell us a bit about your role at Edit A. I work as a Delivery Manager; put simply, my role is to manage projects with the aim being to complete client and internal projects on budget and on time. I am often one of the bridging points between the client and account leads where…
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Consumers Say Digital Video, CTV Ads Influence Travel Decisions
This post was originally published on this site
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Consumers Say Digital Video, CTV Ads Influence Travel Decisions
Professionally produced ads were found to be more effective in driving travel-related actions than UGC in a survey from SSP Magnite.
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Media Impact Report #25 | Advertising Marketplace Updates
In this edition: iOS 14.5 is scheduled to launch the week of April 26. Along with new features, Apple will require permission to track users. Linear TV viewership continues its slump, but the biggest drops are coming from major tent pole events. The explosion of new OTT services including Paramount+ and Discovery+ are filling the…
