Month: May 2021

Recent Posts

  • 13 unique branding strategies that will make your business truly stand out

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    Developing a standout brand is essential to thriving in a crowded marketplace. Of course, there’s nothing wrong with keeping on top of industry trends and understanding what works well. The post 13 unique branding strategies that will make your business truly stand out appeared first on Hawthorne Advertising | Brand Response TV + Digital +…

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  • The Changing Landscape of TV Programming

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    It may not feel like it, but for the vast majority of the world, life amidst the pandemic has been soldiering on for more than a year now, and while … The Changing Landscape of TV Programming Read More »

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  • Why overall donor retention will likely decrease in 2021

    Why overall donor retention will likely decrease in 2021

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    And here’s the twist—it’s not because of the COVID-19 donors (at least not directly). In 2020, nonprofits found an influx of new donors. This was not uniform as some sectors (e.g., poverty alleviation) had more donors coming in than others (e.g., cultural institutions). But the general trend, according to Fundraising Effectiveness Project data, was an…

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  • Media Impact Report #26 | Advertising Marketplace Updates

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    In this edition: Our media team provides full recaps of the 2021 NewFronts (“the UpFronts for digital media”) and the Podcast Upfronts. Plus, an update on the impact of Apple’s iOS 14.5 rollout. The post Media Impact Report #26 | Advertising Marketplace Updates appeared first on Rain the Growth Agency.

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  • Expand Linear TV Reach and Targeting

    Expand Linear TV Reach and Targeting

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    OTT / CTV can efficiently expand your campaign television reach. We always recommend a balanced scorecard while allowing the performance to inform the spend distribution. Inform consumer and network targets We have utilized OTT/CTV to inform larger Hispanic targeting initiatives leading to linear TV network additions to include Hispanic targeted networks. Some networks are more risky to test…

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