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October's Movies Earn $638M In Theaters, 'Dune' Now Tops At Box Office
As Warner Bros. “Dune” returned to No. 1 at the box office for the second week in a row, October became the best-performing month for theatrical movies since the pandemic began in March 2020.Comscore says October pulled in $638 million in U.S. box-office revenue. Previous best was July of …
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Cookie-less Marketing, CTV Audience Segments, & More | Weekly Marketing News
3 Min Read This week there was a lot of industry news for marketers to stay on top of – with everything from Google’s upcoming phase-out of cookies to the best Connected TV audience segments for B2B brands making waves. To make it easier to see the most important stories, we created this roundup of…
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Hiring a celebrity to appear in your video or commercial and how much does it cost to get celebrity endorsement in your commercial?
Image Courtesy from The Verge Getting a celebrity to speak for you and your product to an audience is a proven means of building trust and reputation. It can give your brand that boost that will help you achieve the targets that you’ve set for your brand. While endorsements differ from a brand ambassador type…
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How marketing ops improves ROI through campaign performance and budget management
“Marketing ops is the control center for your martech stack across all marketing activities to campaign performance and profitability,” said James Delande, BrandMaker’s Director of Product Marketing, at our recent MarTech conference. Businesses are improving their stacks and marketing ops teams with the overall goal of improving ROI.“The integration [of marketing technology] with other applications…and…
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How brands can create omnichannel customer experiences
Brands know customers interact with them across multiple touchpoints, yet many fail to provide cohesive experiences. It’s not enough for marketers to engage with them in each channel — every interaction needs to be connected.“Connecting all of your channels — delivering an omnichannel, consistent experience — is very important because we are talking about a…
Month: October 2021
Recent Posts
- Ten Things You Need to Know Today: 23 September 2023
- TV Attribution Models: What Are They and How Do They Work?
- Streaming Drives More Viewer Attention To Ads Than Linear TV
- Shoppable TV Ad Tech Can Be Intrusive — And Unnecessary
- Gilroy Gardens Beats Performance Goal by 31% During the Spooky Season With MNTN
