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Xandr Intros Catalog To Simplify Access To Online Video, CTV Deals
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New For Fall: Old Is New Again As CBS Revives 'CSI'
CBS is continuing its reliance on the tried-and-true this fall with a revamped, updated version of one of its most storied series, “CSI.”The new show starts next Wednesday (October 6). Two other such tried-and-true police procedural spinoffs premiered last month, “NCIS: Hawaii” and “FBI: International.”But the new “CSI” …
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NBCU, YouTube TV Extend Carriage Negotiations, Averting Blackout For Now
A looming YouTube TV blackout of more than 14 NBC networks and affiliates, including NBC regional sports networks, has been averted for the time being. On Thursday, the last official day of the existing carriage deal between NBCUniversal and YouTube TV, the companies announced a last-minute agreement to extend the …
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Pepsi Adds More Talent To Halftime Super Bowl Show
Amid traditional TV Super Bowl viewer slippage, as well as pricier Super Bowl advertising time, Pepsi will sponsor its ninth straight Super Bowl half-time show, featuring Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar.Typically, one or two performers share the stage for the final game of …
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U.S. 2022 Political Ads To Hit Record Levels, Estimates $7.8B-$8.9B
A new 2022 political advertising revenue estimate for the midterm elections of $7.8 billion, per Kantar/Campaign Media Analysis Group (CMAG), would be more than twice that of 2018 midterm results — a record amount.This comes after a more aggressive number of $8.9 billion from AdImpact (formerly Advertising Analytics) — …