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Take the Decision Fatigue Out of Your Ad Mix
4 Min Read Marketers have a lot of options when it comes to ad platforms, with new opportunities popping up regularly. It can seem like a full-time job just to keep track of the shifting tides of advertising platforms, but it doesn’t have to be. With some organization before launching into a test, marketers can…
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Connected TV Holds the Keys to the Data Engine
4 Min Read Alexa Guttroff joined Advertising Week to talk about Connected TV reporting and how the insights the data-rich platform provides can be carried beyond the TV screen. She walked through various reporting that premium CTV platforms such as MNTN Performance TV include in their dashboards, and how these results can be applied to…
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What will have the biggest impact on consumer holiday shopping?
It’s not just you, the holiday shopping season is getting longer — particularly this year. Inflation means the longer you wait the more expensive things get and that is top of mind for U.S. consumers right now. To understand what else is on their mind and how it may impact their buying, we put together…
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New Taboola feature fights fake news on social media
Today, native advertising and discovery platform Taboola announced a new product feature aimed at fighting misinformation shared on TikTok and other social media. The update to Taboola News gives recommendations for reliable news sources via publishing partners, as well as working directly with device manufacturers like Samsung. Read next: TikTok is setting the ground rules…
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Vizio Adds FAST Channels from Scripps
IRVINE, Calif.—Vizio has added four additional free channels from The E.W. Scripps Company to Vizio’s free streaming service, WatchFree+The new channels are ION, ION Mystery, Bounce XL and Grit Xtra.The newly added channels further expand the distribution of Scripps content across Vizio’s platform beyond existing free channels such as Newsy and ION Plus and premium…
