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Sexual-Wellness Brand CEO: 'I'd Love To Do An ESPN Commercial'
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Alisa Bowen Named President Of Disney+
LOS ANGELES—Alisa Bowen has been named president of Disney+, where she will report to Michael Paull, president, Direct to Consumer, Disney Media Entertainment & Distribution.Bowen has led global business operations for Disney’s streaming platforms, including Disney+, since its launch in 2019. In that time, Disney+ has expanded rapidly, growing its reach to 154 markets worldwide…
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Fall Season Program Promotions: More Airings, But Lower Impressions In September
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How customer journey orchestration affects process: Getting started on CJO
This is the second article in a three-part series. The first part can be found here. If you are considering implementing customer journey orchestration (CJO), then you most likely already know some of its benefits. These include providing more and better opportunities to coordinate how a customer sees offers across channels and guiding that customer…