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30% Report Dropping An SVOD Sub, 25% Adding A FAST, In Past Year
This post was originally published on this site
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30% Report Dropping An SVOD Sub, 25% Adding A FAST, In Past Year
This post was originally published on this site
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Big Budgets Aren’t Enough
5 Min Read As the TV landscape continues to change, many brands are taking advantage of what Connected TV has to offer. Often those brands are new to the TV screen altogether–and they have important learnings to share from their exploration of this new platform. MNTN’s Ali Haeri, Vice President of Marketing, joined Adweek to…
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B2B marketing budgets stalled out in 2022
Very little growth in B2B marketing budgets this year, with 57% of marketers saying their budget was the same as or less than 2021, according to a new report. One in five reported being hit with mid-year marketing budget cuts. Via 2022 State of B2B Marketing Budgets report from Demand Metric and Integrate. Only 12%…
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