Amazon Publisher Direct And Paramount Advertising Expand Partnership
This post was originally published on this site
HubSpot to cut around 7% of workforce by end of Q1
This afternoon, HubSpot announced it would be making cuts in its workforce during Q1 2023. In a Securities and Exchange Commission filing it put the scale of the cuts at 7%.…
Webinar: Kickstart your first-party data strategy by Cynthia Ramsaran
With the inevitable demise of cookies, marketers are scrambling for ways to deliver personalized experiences with user consent, all without compromising convenience or security. Today, many are turning to the…
B2B Marketing
B2C Marketing
Conversion optimization platform buyer's guide
customer experience
MarTech special reports
What is a conversion optimization platform?
Over the last several years, digital marketers have been focused on delivering a customer experience (CX) that differentiates them from the competition. Conversion optimization platforms (COPs) address this by enabling…
YouTube Brings Back It’s Super Bowl Ad Channel
SAN BRUNO, Calif.—YouTube has brought back the YouTube AdBlitz (opens in new tab) channel that streams advertisements or teasers for ads that will air this February during Super Bowl LVII.Super…