Author: Jim Warren
The Future of DRTV: Where Direct Response Television Is Actually Headed
Direct Response Television isn’t disappearing—it’s evolving. As media fragments and attribution grows more complex, the fundamentals that made DRTV successful are reasserting themselves across modern platforms. Understanding where DRTV is headed requires looking backward as much as forward.
Infomercials Had a Reputation Problem—Now They’re Poised for a Comeback
Infomercials earned a negative reputation from past scandals and overhyped claims—but the format itself was never the problem. In today’s transparent, data-driven marketing landscape, infomercials are making a smarter, more credible comeback.
Why Direct Response TV Marketing Still Works — and the Proof Is in the Data
Direct Response TV isn’t dead — it’s evolving. See why DRTV still drives measurable ROI in 2026, how Connected TV boosts performance, and which data-backed sources prove it.
The Psychology of Direct Response Copywriting: Why We Can’t Resist the Call to Act
The Psychology of Direct Response Copywriting: Why We Can’t Resist the Call to Act If you’ve ever picked up the phone after hearing “call now,” or clicked “buy now” because the timer was running out, you’ve felt the pull of direct response copywriting. It isn’t an accident. Unlike brand advertising that plants seeds for the
How AOL’s Free Trial CDs Became the Infomercial of the Internet Age
How AOL’s Free Trial CDs Became the Infomercial of the Internet Age If you lived through the 1990s, you probably remember them: shiny discs stuffed into your mailbox, wedged into magazines, and even slipped into cereal boxes. They promised “50 Free Hours!” or “Get Online Now!”—and they were everywhere. These were America Online’s legendary CDs,