Billy Mays Is Everywhere

Billy Mays For President

Billy Mays Is Everywhere

Good for Billy and good for the industry because Billy is a great guy and projects a good image for our industry. Billy has become his own brand and we wonder what type of brand elasticity Billy Mays has.

As we all know when something is a fad or becomes trendy they tend to go the way of Arthur Fonzarelli in his now infamous Happy Day’s episode, you remember the one where he had to “jump the shark” to clad only in shorts and his trademark leather jacket.

Here is what got me thinking about this, yesterday I was at lunch at my favorite Pho place listening to the radio and I hear a commercial for a fast food place that is very popular here in Texas. The spot is a mock Billy Mays voice that says something to the affect of “why am I yelling…I don’t know it is just what I do!”

https://youtu.be/t4ZGKI8vpcg
Fonzie Jumps the Shark

The commercial was funny, and unfortunately what made it funny was the parody and humorous writing all of which I might add, was at the expense of Billy Mays.

We like Billy, and hope to see and hear him on our TV and websites for years to come and to answer our own question, we do not think Billy has jumped the shark but we hope that he is thinking long-term about the Billy Brand. Billy Beer anyone?

By Jim Warren

Jim Warren began his professional career in the television and production industry working in Southern California where he discovered that he had a natural sales talent. Combining this talent with his love of film and video production, he built (and eventually sold) the largest infomercial production company of its day. Jim learned how the direct-response industry is an effective training ground for an analytical thinker who loves measured marketing and business metrics. With today’s focus on accountable marketing and online media, those lessons provided him with the advanced insight and skills needed for today’s online metric-driven business model. Connect with Jim Warren on LinkedIn