Dilbert joins the infomercial producers association?
Even Dilbert knows you can’t just “throw something against the screen and expect it to work”. Over the years I have been surprised by what works and what doesn’t.
One key finding is that all successful infomercials follow the same rule of thumb. Hook, CTA, USP and Offer. Each of these should be strategic in nature and collectively work together to deliver the maximum return on your marketing investment.
