• Skip to main content
  • Skip to footer
  • Home
  • Direct Response Industry News
  • Blog
  • Find a Production Company
  • Infomercial.com Lists
    • The Ultimate & Comprehensive Infomercial Products List
    • The Complete List of Direct Response Terms

Infomercial.com

The Ultimate Direct Response Television Authority

Home » Direct Response Marketing is More Alive than Ever!

Direct Response Marketing is More Alive than Ever!

According to PWC, advertising on the web just surpassed advertising on television. This year, paid social advertising spending will hit an all time high, at a forecasted $10 billion, a whopping 31% increase from 2014. With stakes like these, the pressure is on for CMOs and digital marketers to go beyond “likes” and start demonstrating real impact. Much like direct response television, “smart” online advertising makes it possible to follow the lead, call, or click through to the sale or appointment. Make sure you know what your online spend is generating.  Unfortunately, a lot of the agencies and aggregators don’t have the ability to keep tabs on leads through the sales cycle, the good news is the great ones do.  Don’t settle for anything less than full accountability for your online buys.  

Filed Under: Blog

About Jim Warren

Jim Warren began his professional career in the television and production industry working in Southern California where he discovered that he had a natural sales talent. Combining this talent with his love of film and video production, he built (and eventually sold) the largest infomercial production company of its day. Jim learned how the direct-response industry is an effective training ground for an analytical thinker who loves measured marketing and business metrics. With today’s focus on accountable marketing and online media, those lessons provided him with the advanced insight and skills needed for today’s online metric-driven business model. Connect with Jim Warren on LinkedIn

Footer

MORE INFORMATION

  • Home
  • Direct Response Industry News
  • Blog
  • Find a Production Company
  • Infomercial.com Lists
    • The Ultimate & Comprehensive Infomercial Products List
    • The Complete List of Direct Response Terms

RECENT POSTS

  • The Ultimate Guide to Planning a Direct Response Campaign October 5, 2019
  • The Top Three Infomercial Beginner Mistakes to Avoid October 5, 2019
  • Is Direct Response Right for You? October 3, 2019

DRTV 101

  • What is Direct Response Marketing?
  • What is an Infomercial?
  • Why Use an Infomercial?
  • Time to Produce an Infomercial?
  • The Average Cost of an Infomercial?
  • The Science of Cha-Ching™

Copyright © 2021 · Infomercial.com