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The Future of the Infomercial in a Connected TV World
Infomercials have been a staple of television advertising for decades, but with the rise of […]
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Business Conference
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Home Depot Debuts Orange Apron Media; Announces $18 Billion Deal
The retailer is emphasizing its pivot to pro sales in new advertising.The Home Depot thinks that since retail media networks are growing so fast they’ve eclipsed TV advertising, they deserve as much respect as TV upfronts. So the Atlanta-based retailer organized an elaborate “Infront” event, taking the opportunity to …
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What Is Click-Through Attribution and How Does It Work?
7 Min Read The digital revolution has transformed the advertising landscape, offering more opportunities to reach a new audience than ever before. But with all the channels out there — each one flooding consumers with different advertisements — it isn’t always easy to track a customer’s path to conversion. Customers may view and even interact…
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Bill Maher Starts A Podcast Network
TV host Bill Maher has launched a podcast network called Club Random Studios. Maher is working with Chris Case and Chuck LaBella, co-creators and executive producers of his “Club Random with Bill Maher” podcast.The shows will be hosted by celebrity talent and cover various topics, some of which have been discussed on the …