The Infomercial Industry has felt the shock of the loss of one of its all time greatest Icons that is for sure. The loss of Billy Mays has made national and international headlines.

What is certain is that Billy’s untimely passing has been headlines, what isn’t certain is that it mean for his family the those that own the products and infomercials portraying the likeness of Billy Mays.

Never before has our industry had a spokesperson pass at the peak of their career. We know that Michael Jackson’s music sales are going through the roof, Farah memorabilia is at an all time high, but how will the loss of Billy Mays affect his infomercials and those behind them.

By this time next week, we will know whether sales have increased, decreased or stayed where they are. www.infomercial.com has spoken to brand experts how tell us that it might hurt the long-term value of a brand to continue running shows with Billy in them.

American consumers will once again tell us how they feel with their wallets. Colonel Sanders stayed on the bucket for years, Dave Thomas was immediately pulled from Wendy’s ads…there are many examples in other industries but this will be a first for the infomercial medium.

By Jim Warren

Jim Warren began his professional career in the television and production industry working in Southern California where he discovered that he had a natural sales talent. Combining this talent with his love of film and video production, he built (and eventually sold) the largest infomercial production company of its day. Jim learned how the direct-response industry is an effective training ground for an analytical thinker who loves measured marketing and business metrics. With today’s focus on accountable marketing and online media, those lessons provided him with the advanced insight and skills needed for today’s online metric-driven business model. Connect with Jim Warren on LinkedIn