The Infomercial Industry has felt the shock of the loss of one of its all time greatest Icons that is for sure. The loss of Billy Mays has made national and international headlines.
What is certain is that Billy’s untimely passing has been headlines, what isn’t certain is that it mean for his family the those that own the products and infomercials portraying the likeness of Billy Mays.
Never before has our industry had a spokesperson pass at the peak of their career. We know that Michael Jackson’s music sales are going through the roof, Farah memorabilia is at an all time high, but how will the loss of Billy Mays affect his infomercials and those behind them.
By this time next week, we will know whether sales have increased, decreased or stayed where they are. www.infomercial.com has spoken to brand experts how tell us that it might hurt the long-term value of a brand to continue running shows with Billy in them.
American consumers will once again tell us how they feel with their wallets. Colonel Sanders stayed on the bucket for years, Dave Thomas was immediately pulled from Wendy’s ads…there are many examples in other industries but this will be a first for the infomercial medium.