Direct Response Television: Industry News

The following are articles and news stories related to the DRTV industry highlighting leaders in the Direct Response Television space and their thoughts and opinions on strategy and execution.

This is a growing list that is meant to be the best resource online for anyone needing to stay up-to-date on direct response industry trends, as well as where the industry has come from. It should also be a good indicator of where things are headed for the future as DRTV as it evolves in this digital marketing age.

The Ultimate List of Direct Response News Articles


Jun 18, 2020
YouTube Adds Direct-Response Ad Formats | Media Post | Laurie Sullivan 
Read More

Jun 17, 2020
[COVID-19 Update] Direct Marketing Services Market 2020 | 3rd Market Reports and Analytics
Read More

Jun 09, 2020
As brand advertising budgets get pinched, publishers pivot to cater to direct response | Digiday | Lucinda Southern
Read More

Jun 08, 2020
This is how COVID-19 is affecting the advertising industry | World Economic Forum | Cathy Li & Stefan Hall
Read More

May 26, 2020
Why direct response advertising is winning this year | CMO | Sabri Suby
Read More

May 20, 2020
AsSeenOnTV.pro and Kevin Harrington’s DRTV Campaign with PeriClean | Cision PR Newswire | Kevin Harrington
Read More

March 23, 2020
Direct Response Television Marketing: Still a Valuable Tool | ListenTrust | Tom Sheppard
Read More

Feb 19, 2020
Why Direct-Response Marketing Works | GoDRTV
Read More

Jan 22, 2020
Tim Hawthorne Honored With 2020 Lifetime Achievement Award by Marketing EDGE | Cision PR Newswire
Read More

Jan 14, 2020
5 Tips on How DRTV Performance Marketing Can Save You Time and Money | National Media Connection
Read More

Jan 14, 2020
Direct Response TV is Here to Stay. Here’s Why… | Data Driven Investor | Rick Cesari
Read More

March 14, 2018 (Updated: Feb 26, 2020)
7 Direct Response Marketing Techniques to Drive Action NOW | WordStream | Brad Smith
Read More

Oct 16, 2019
Why Direct Response TV Marketing is Still Effective | Koeppel Direct | Peter Koeppel
Read More

Sep 26, 2019
Building housewares brands with brand response TV | Marketing Land | Karla Crawford Kerr
Read More

Sep 16, 2019
5 Ways Direct Response Tv is “crazy” Different From Brand Tv … and Better! | DMW Direct | Len Zappolo
Read More

Sep 4, 2019
The ‘As Seen On TV’ Industry is Bigger Than Ever. Inventors, Here’s How to Win | Inc. | Stephen Key
Read More

May 15, 2019
TV’s Got New Reaction to Direct-Response Ads: But Wait, There’s More… | Variety | Brian Steinberg
Read More

October 23, 2018
Why direct response TV marketing is still effective | SmartBrief | Bill Cogar
Read More

Sep 19, 2018
The New Face of Direct Response TV Advertising 2018 | LinkedIn | Matt Goldreich
Matt Goldreich, CEO if National Media Connection, takes about how you can be successful by combining DRTV with digital marketing to reach today’s online audience.
Read More

Sep 12, 2018
Four Best Practices For Successful, Responsive Media Campaigns | Forbes Agency Council | Jessica Hawthorne-Castro
Read More

Sep 10, 2018
The New Face of Direct Response TV Advertising 2018 | National Media Connection
Read More

Jun 11, 2018
How to Write a Killer Infomercial Script | As Seen On TV | Kevin Harrington
As Seen On Tv.pro shares the most important seven things to consider when you begin writing an Infomercial script.
Read More

March 5th, 2018
A Cure For Bipolarity In TV Advertising: Driving Direct Response And Brand Within A TV Ad Campaign | AdExchanger
Read More

Feb 14, 2018
What is Direct Response Marketing, Channels, Techniques & Examples | Medium | Jonathan Cronstedt
Read More

Jan 16, 2018
The Future Of Media Buying: YouTube Versus Traditional TV | Forbes Agency Council
Read More

October 1, 2017
Are new TV advertising technologies delivering efficiency for direct response campaigns? | DRMETRIX
Read More

July 28, 2017 (Original Post: Apr 16, 2014)
DRTV: Past, Present, and Future | Hubspot | Tim Hawthorne
In this article Tim Hawthorne takes an in-depth look at direct response television, how far the medium has come in three decades based on his experience in the infomercial industry, and provides insight on where he believes it is headed in the future.
Read More

May 11, 2017
Best Practices for DRTV Analytics | Eicoff | Heather Lang & Jeff Fine
Read More

May 4, 2017
Best Practices for DRTV Creative | Eicoff | Mike Powell
Read More

April 17th, 2017
What Digital Video Advertisers Can Learn About Measurement From DRTV | AdExchanger | Patrick Hopf
Read More

Jul 6, 2016
5 Things Brand Advertisers Should Know About Direct Response TV | COMMPRO | Carl Turner
Read More

Mar 27, 2016
7 Tips for Creating a Successful DRTV Ad Campaign | Evelin Orgmets
Read More

May 14, 2015
This Is How You Make Infomercials Millennials Will Watch | Fast Company | Sarah Kessler
MikMak, a multichannel marketing app, puts infomercials into social media format–quick 30-second videos with personality–and creates an environment where people are looking to shop. Users can browse by products, watch videos, and buy the product right from the app.
Read More

Oct 27, 2014
Direct Response TV summit sets stage for latest inventions | Pittsburgh Post-Gazette
Read More

Oct 27, 2014
Direct Response Television Marketing: What You Need to Know | SimplyCast | Ryan Cook
Read More

Dec 15, 2013
The lucrative secret behind infomercials | THE WEEK | Jon Nathanson
Read More

Jan 2, 2012
7 Things Brand Advertisers Should Know About DRTV | Hawthorne Direct | Tim Hawthorne
Read More

Nov 2010
[PDF White Paper] Interactive Branding: Best Practices in a Direct Response-Driven Media | AdAge
Download White Paper

May 7, 2010 
How to Pitch Direct Response TV Buyers | Entrepreneur | Barry Farber
Read More

July 17, 2006
Not Your Father’s DRTV | ADWEEK | Jim Warren
Read More

Mar 1, 2006
16 creative tactics for no-fail DRTV campaigns | Target Marketing | Hallie Mummert
Read More

Nov 17, 2002
They pitch, and we catch | Los Angeles Times | Kevin Maynard
Read More

July 18, 2002
Father of the infomercial | Smart Business | Morgan Lewis Jr.
Known to veterans in the industry as the Father of the Infomercial, W.G. Barnard was the pitchman to host one of the first, if not the first, infomercial for Vita-mix. The Direct Marketing Association put Barnard’s 30-minute spot on air in 1950.
Read More

Jan 9, 2001
Direct Response TV Media: A Primer | Media Daily News | Greg Sarnow
Read More

Oct 23, 2000
The Pitchman | The New Yorker | Malcolm Gladwell
Read More

June 1995
What do we know about Direct Response television advertising? | Admap Magazine | Beverley Barker
Read More