Direct Response TV – 101

Everything that you need to know about Direct Response TV.

  • What is an Infomercial?
  • What is drtv?
  • Why use an infomercial?
  • Short form vs long form videos?
  • What is the average cost of an infomercial?

What is DRTV?

DRTV also known as Direct response television is any television advertising that asks consumers to respond directly and make a purchase by calling a telephone number, sending a text message, or by making an commerce transaction. This is a form of direct response marketing along with other methods like direct mail marketing.