Pitch Perfect: Who is the Best Infomercial Pitchman of All Time?

When it comes to infomercials, there have been many pitchmen over the years who have captured our attention and convinced us to buy their products. But who is the best infomercial pitchman of all time?

Let’s take a closer look at some of the top contenders.

  1. Billy Mays: Known for his booming voice and energetic personality, Billy Mays was a master at selling household products. He was particularly famous for pitching OxiClean and was able to turn it into a household name. Sadly, Mays passed away in 2009, but his legacy lives on as one of the most memorable infomercial pitchmen in history.
  2. Ron Popeil: With a career spanning over five decades, Ron Popeil is perhaps the most well-known pitchman of all time. He has sold everything from the Pocket Fisherman to the Showtime Rotisserie Oven, and his catchphrase “But wait, there’s more!” has become a cultural icon.
  3. Tony Little: Known as the “Trainer to the Stars,” Tony Little has sold millions of fitness products over the years. He is particularly famous for his Gazelle Glider, which he claims can help you lose weight and tone your body without putting stress on your joints.
  4. Suzanne Somers: Best known for her role in the TV series “Three’s Company,” Suzanne Somers has also had a successful career as an infomercial pitchwoman. She has sold a range of health and beauty products over the years, including the ThighMaster and the Facemaster.
  5. Richard Simmons: With his flamboyant personality and infectious energy, Richard Simmons was a natural fit for infomercials promoting fitness and weight loss products. He is best known for his “Sweatin’ to the Oldies” workout videos, which became a cultural phenomenon in the 1980s.

While all of these pitchmen have had their moments of success, the best infomercial pitchman of all time is a matter of personal opinion. Each one has their unique style and approach to selling products. What they all have in common, however, is their ability to capture our attention and persuade us to buy their products. Whether it’s through humor, energy, or sheer enthusiasm, these pitchmen have become icons of the infomercial world and have left an indelible mark on our culture.


  • Jim Warren

    Jim Warren began his professional career in the television and production industry working in Southern California where he discovered that he had a natural sales talent. Combining this talent with his love of film and video production, he built (and eventually sold) the largest infomercial production company of its day. Jim learned how the direct-response industry is an effective training ground for an analytical thinker who loves measured marketing and business metrics. With today’s focus on accountable marketing and online media, those lessons provided him with the advanced insight and skills needed for today’s online metric-driven business model. Connect with Jim Warren on LinkedIn