The Future of Infomercials: How Direct Response Television is Evolving in 2023

Direct response television (DRTV) has been a popular form of advertising for decades, with infomercials serving as the most prominent medium. Infomercials have helped launch countless products and brands, and they continue to evolve as consumer habits and technology change. In this blog post, we’ll explore the current state of DRTV and the future of infomercials.

What is Direct Response Television?

Direct response television is a form of advertising that encourages viewers to take immediate action, typically by calling a phone number or visiting a website. DRTV campaigns often feature a call-to-action, such as “call now to order” or “visit our website to learn more.”

Infomercials are a type of DRTV that typically feature a longer-format commercial that provides a detailed explanation of the product or service being sold. Infomercials often feature testimonials from satisfied customers, demonstrations of the product in action, and a special offer or promotion for viewers who order within a specific timeframe.

The Future of Infomercials

While infomercials have been a popular form of advertising for several decades, the future of the medium is uncertain as technology continues to evolve. Here are some trends to watch for in the future of infomercials:

  1. Social Media: Social media platforms like Facebook, Instagram, and YouTube have become increasingly popular for advertising, and infomercials are no exception. Short-form infomercials designed for social media have already become popular, and this trend is likely to continue.
  2. Streaming Services: With the rise of streaming services like Netflix, Hulu, and Amazon Prime Video, traditional television advertising may become less effective. However, some streaming services are experimenting with interactive advertising, which could provide a new opportunity for infomercials.
  3. Personalization: As data collection and analysis continue to improve, infomercials may become more personalized to the viewer. This could include targeted promotions based on the viewer’s interests and preferences.
  4. Virtual and Augmented Reality: Virtual and augmented reality technologies are still in their infancy, but they could provide a new way for infomercials to demonstrate products and services in a more interactive and engaging way.


Infomercials have been a successful form of advertising for decades, but their future is uncertain as technology and consumer habits continue to evolve. However, with the rise of social media, streaming services, personalization, and virtual and augmented reality, there are still opportunities for infomercials to remain a viable advertising medium. The key to success will be adapting to these changes and finding new ways to engage and convert viewers into customers.


  • Jim Warren

    Jim Warren began his professional career in the television and production industry working in Southern California where he discovered that he had a natural sales talent. Combining this talent with his love of film and video production, he built (and eventually sold) the largest infomercial production company of its day. Jim learned how the direct-response industry is an effective training ground for an analytical thinker who loves measured marketing and business metrics. With today’s focus on accountable marketing and online media, those lessons provided him with the advanced insight and skills needed for today’s online metric-driven business model. Connect with Jim Warren on LinkedIn