Tag: 2024

  • Top 5 Media Landscape Insights- June

    Top 5 Media Landscape Insights- June

    Stay on top of today’s constantly changing media environment with DirectAvenue’s Top 5 Insights. We give you specific network updates and emerging media trends in a digestible format.June 1, 2024TikTok Tests 60 Minute Uploads as Long-Form Push Continues-  The success of the ultra short-form video app TikTok, which has become one of the world’s most…

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  • Top 5 Media Landscape Insights- May

    Top 5 Media Landscape Insights- May

    Stay on top of today’s constantly changing media environment with DirectAvenue’s Top 5 Insights. We give you specific network updates and emerging media trends in a digestible format.May 1, 2024NBCU Projects Record Olympic Ad Sales, 41.2B To Date- NBCUniversal is poised to achieve unprecedented revenue levels for the Paris Olympics, having already secured $1.2 billion…

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  • DTC Marketing – Maximize Your ROI

    DTC Marketing – Maximize Your ROI

    Are you looking for a way to maximize your return on investment? Would you like your product or service to be as successful and recognizable as these brands? Now you can by making one important decision, the same decision each of these companies made to work with script to screen. No matter what product or…

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  • Top 5 Media Landscape Insights- April

    Top 5 Media Landscape Insights- April

    Stay on top of today’s constantly changing media environment with DirectAvenue’s Top 5 Insights. We give you specific network updates and emerging media trends in a digestible format.April 1, 2024OTT, Streaming Subscription Revenues To Top Legacy Pay TV In 2025– Next year, it is anticipated that revenue from Over-The-Top (OTT) and streaming subscriptions will surpass…

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  • DTC Marketing – The AI Takeover

    DTC Marketing – The AI Takeover

    Today we’re looking at the impact of artificial intelligence on marketing, consumer behavior, and media production. It’s reshaping how businesses connect with their audience. AI is enabling hyper personalized campaigns, predicting consumer needs and preferences. It’s like having your own marketing crystal ball consumer behaviors no longer a mystery. AI analyzes tons of data to…

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