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Level Up Your ABM Strategies With CTV
3 Min Read Accounts-based-marketing, or ABM, is a tried-and-true strategy for many B2B brands—70% of marketers use ABM, according to Hubspot. And it’s no surprise, because it works! Most marketers (91%) find that ABM-driven sales result in larger deal sizes; one survey even found that marketers using ABM generate 200% more revenue than those who…
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Tips For Companies Seeking To Grow Revenues Through Account-Based Marketing
Account-based selling has been around forever, with B2B businesses focusing their sales efforts on specific, existing accounts to generate recurring revenue. Within the past two decades, however, B2B marketers have also come to embrace an account-based model of creating more opportunities to sell their products and services by marketing them to select customers. Best practices…
