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Maximizing your B2B spend: Is account-based marketing worth it?
In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market. But is ABM the right approach for your business?
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How to find your next, best customers with ABM
You’re likely familiar with the Pareto Principle, the old 80/20 rule and how it applies to marketing — 80% of your profit comes from 20% of your customers. You also know who those “best” customers are. The metric that illuminates your best customers is customer lifetime value. But do you know who your next best…
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The 4 steps you must take before launching your product
This post was originally published on this site This article outlines four steps essential to […]
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Channel99 launches “view-through” pixel technology for digital B2B campaigns
This post was originally published on this site Channel99, the B2B performance marketing platform, has […]
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CLV: The metric that means money
This post was originally published on this site Marketing departments have near-term and long-term responsibilities […]