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10 Non-Digital Inbound Marketing Tactics To Turn Consumers Into Prospects
When you think about inbound marketing, your mind probably goes straight to the internet. The standard methods of drawing leads into a company’s sales and marketing funnel (or onto its flywheel) work by attracting consumers and pushing them toward conversion. Typically, such inbound marketing strategies rely almost exclusively on digital tactics. However, smart marketers know…
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How To Course-Correct A Poorly Received Advertising Campaign
Sometimes, an ad campaign just doesn’t land quite right with the target audience. Although you may have done your research and informed your strategy with data, for whatever reason, your efforts may be building the wrong kind of brand awareness. When an advertising campaign isn’t well-received, it is key to figure out what the reason…
