Tag: ad spend

  • The Top Mistakes Brands Make With Their CTV Ad Spend

    The Top Mistakes Brands Make With Their CTV Ad Spend

    5 Min Read If you missed the 2023 streaming recap, we’ll be honest: you missed a lot. Between the Hollywood strikes, delayed content releases, platform fragmentation and consolidation (yep, those are all happening at the same time), and the rising cost of subscriptions, there’s a lot to catch up on.  But we don’t want you…

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  • Top 5 Media Landscape Insights- February

    Top 5 Media Landscape Insights- February

    Stay on top of today’s constantly changing media environment with DirectAvenue’s Top 5 Insights. We give you specific network updates and emerging media trends in a digestible format.February 1, 2023Streaming views continue to adopt ad tiers- Subscription prices for streaming services are being increased with the aim of encouraging viewers to opt for advertising plans.…

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  • Where 2022 Ad Spend Is Going (And How To Get Ahead Of The Trends)

    Where 2022 Ad Spend Is Going (And How To Get Ahead Of The Trends)

    There is a multitude of factors to consider and important decisions to make when creating an advertising budget. Aside from choosing the right channels and tactics to meet their own strategic goals, a brand must take the state of its industry as well as the latest marketing and advertising trends into account to create ad…

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  • Advertisers Plan to Increase Their CTV Ad Spend in 2022

    Advertisers Plan to Increase Their CTV Ad Spend in 2022

    3 Min Read More and more consumers are turning to Connected TV this year to consume video content. According to research from Parks Associates, nearly 70% of US households have at least one streaming video product that is connected to the internet. The study, Reaching Today’s Video Audiences: Platform Diversity and ROI, found that 80%…

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