Tag: Adobe Marketo

  • Marketo experts share tips for successful MAP implementations

    Marketo experts share tips for successful MAP implementations

    Implementing a marketing automation platform (MAP) like Adobe Marketo Engage requires a clear vision by the organization and alignment among its teams. Here are some key areas where a MAP implementation can be made or broken. Make sure marketing and sales teams are connected The most crucial part of implementing a MAP is ensuring alignment…

    Know More

  • Marketo’s June 2024 releases upgrade Interactive Webinars, Dynamic Chat Flows

    Marketo’s June 2024 releases upgrade Interactive Webinars, Dynamic Chat Flows

    Adobe Marketo’s June updates improve the functionality of the platform’s Interactive Webinars and Dynamic Chat Conversational Flows. Also this month comes word that LinkedIn LaunchPoint connections in Marketo will require re-authentication before Dec. 15, 2024. Templates for Interactive Webinars Marketo users now have the ability to create custom templates for room layouts in Interactive Webinars.…

    Know More

  • Marketo April 2024 releases: Webinar enhancements, Activities API update and more

    Marketo April 2024 releases: Webinar enhancements, Activities API update and more

    The April releases for Adobe Marketo deliver enhancements to existing features and changes permissions for both users and administrators. Audit Trail enhancements are also on the way, though they haven’t been released at this time. Here’s what Adobe released for Marketo users in April. Interactive webinar enhancements You can now provide hosts and presenters with…

    Know More

  • The content supply chain is ‘a mess’: Can Adobe help fix it?

    The content supply chain is ‘a mess’: Can Adobe help fix it?

    Talking to some prominent Adobe Partners in the corridors and on the Community Pavilion floor at Adobe Summit this year, we constantly heard the content space — the “content supply chain” as Adobe now calls it — referred to as “a mess.” And it’s getting messier. Problems that already existed will actually scale because of…

    Know More

  • Adobe: Enhancements to B2B and CDP offerings

    Adobe: Enhancements to B2B and CDP offerings

    With all the enthusiasm among Adobe executives about Firefly AI, the AI-powered content supply chain and Adobe GenStudio, other announcements at 2024 Summit were in danger of being drowned out, not least new products for B2B marketers and enhancements to Adobe Real-Time CDP. We took the opportunity to sit down with Brian Glover, senior director,…

    Know More