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How tourism-dependent businesses can future-proof in an uncertain world
The Covid-19 pandemic pretty much brought the entire world to a grinding halt in 2020. It reminded us not only of our mortality as human beings but also of the fact that you should always have a plan B in business and be ready to expect the worst if you want to stay afloat should…
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Making Up for Lost Time: How Younger Consumers Are Spending Their Summers
What Gen Y and Z are doing and how performance marketers can reach them where they are As the world continues to open up, marketers are rethinking how they connect with and engage Gen Y and Z consumers, many of whom have been cooped up for the last 16 or so months. Summer is looking…
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8 ways to improve your business’s social media presence and enhance audience engagement
Social media has become a crucial component of nearly every business’s overall marketing strategy. While sharing high-quality content is crucial, the best social media strategies aren’t one-way message boards. Rather, businesses must also interact with their audience, allowing customers to get a glimpse of the real people behind the brand as well as to share…
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7 common mistakes to avoid with customer relationship management systems
A customer relationship management (CRM) system is a useful tool to help organizations manage their relationships and interactions with their audience. However, effective customer relationship management takes more than just purchasing a CRM system. Companies must also remember the human piece of the puzzle, then develop a strategy accordingly. Below, the members of Business Journals…
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11 simple but effective ways leaders can boost employee satisfaction
One of the essential secrets of a successful business is having a team of happy, engaged employees. When your team members feel enabled and appreciated at work, they’re not only more likely to stay with your company for a longer period, but they’re also more productive and closely engaged with projects and clients. Further, happy…
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