Tag: Advertising Technology

  • Caden to Acquire AdTheorent for $324M

    NEW YORK—Cadent, one of the largest independent providers for converged TV advertising solutions has announced a definitive agreement to acquire AdTheorent Holding Company, Inc. for $3.21 per share or about $324 million. AdTheorent offers ID-independent machine learning and algorithmic audience solutions. The combination of Cadent and AdTheorent will create one of the largest independent omnichannel audience activation…

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