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5 business lessons to learn from high-profile corporate failures
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How 14 agencies are helping clients gain an edge this holiday season
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What Is a Sales Funnel and How Does It Work?
8 Min Read When visualizing your buyer’s journey from prospect to actual customer, a conceptual framework can help you understand how to interact with them at different points of their journey. That’s where the model of the sales funnel comes in. What Is a Sales Funnel? A sales funnel — broad on top, narrow at the…
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Self-serve or managed services for programmatic buying – the pros and cons
By Christian Jones, SVP, Marketing & Client Development, Hawthorne Advertising The Draw of Self-Serve Platforms There’s no denying the allure of self-serve programmatic platforms. Designed for the savvy marketer, these platforms offer the promise of complete control and the joy of hands-on media buying. They especially resonate with those who have specialized in-house teams to…
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TV Attribution Models: What Are They and How Do They Work?
8 Min Read The digital era has transformed TV advertising.In a sea of new solutions, from OTT to CTV, marketers are looking for reliable ways to measure how this essential marketing channel performs. This is why there has been more focus than ever on the TV attribution model. It’s the bridge that connects television exposure…
