Find Your Audience on the TV Screen First
2 Min Read If someone offered you free market research and a way to streamline your ad budget, how quickly…
Google delayed third-party cookie deprecation: Why and what’s next?
Google blindsided the marketing and advertising industry last month by pushing back third-party cookie deprecation in Chrome until at least…
advertising
Advertising Industry
Agency Press
expanding services
Jessica Hawthorne-Castro
The Business Journals
13 smart ways businesses can leverage opportunities for growth during a market downturn
Market downturns are inevitable, but how a business leader chooses to navigate them is not. Some leaders view them as…
advertising
Advertising Industry
Agency Press
Employee Morale
Jessica Hawthorne-Castro
The Business Journals
11 ways leaders can encourage employees to speak freely
Some professionals have no trouble speaking their minds in the workplace. However, there are others who may have some of…
advertising
Agency
Agency Press
behavioral targeting
Forbes
Forbes Agency Council
Jessica Hawthorne-Castro
marketing
third-party data
How To Use Behavioral Targeting Without Third-Party Data
Behavioral targeting uses information about Web users to ensure ads are shown to the right consumers at the right time.…