Tag: advertising

  • 15 strategies for retaining (or transitioning) clients when budget constraints arise

    15 strategies for retaining (or transitioning) clients when budget constraints arise

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  • Meet MNTN Matched: A New Way to Find Your Most Valuable Consumers on CTV

    Meet MNTN Matched: A New Way to Find Your Most Valuable Consumers on CTV

    3 Min Read For challenger brands with unique products, finding the right consumers can be difficult, and traditional targeting just doesn’t cut it. For brands with broader appeal, advertisers are faced with high expectations to achieve constant growth — which leaves them no room for wasted impressions. If Connected TV is going to be a…

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  • 10 Best Demand Generation Tools for Marketers in 2024

    10 Best Demand Generation Tools for Marketers in 2024

    6 Min Read Demand generation is a business practice that plays a critical role in attracting, engaging, and converting leads into loyal customers. But the question is, which demand generation tools will deliver the most bang for your buck and make a meaningful impact on your brand awareness in 2024? Here are our top ten…

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  • Seven of the most inspirational ad campaigns for these agency leaders

    Seven of the most inspirational ad campaigns for these agency leaders

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  • Growth Marketing vs Demand Generation: What’s the Difference?

    Growth Marketing vs Demand Generation: What’s the Difference?

    6 Min Read Building your brand through digital marketing efforts is a process that requires balance and precision. You’ll need to leverage multiple tactics at once, all while ensuring you don’t ignore any key segments of your customer base. One of the key challenges you’ll face involves finding a happy medium between two particular practices:…

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