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Good morning: Change is constant
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily.Good morning, Marketers, and have we reached normal yet?Early on in the pandemic, marketers (and…
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Setting client expectations with a thorough preliminary SEO analysis
There are at least three huge mutual benefits to performing a comprehensive data-driven SEO analysis of a new client’s website.First, your digital agency shows off its personalized, professional approach to every client by demonstrating that you avoid standardized templates. This gives the client the understanding that you set goals, terms of cooperation and pricing policies…
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‘Tech for Good’ offers a PR package to minority-led start-ups
“We’re focused specifically on diverse founders and it relates back to the passion I have as a female business owner, a female founder. When I look at other companies, I don’t see enough diversity at the top. I would like to see more and this is a big push to support those founders.”Words from Tiffany…
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How are digital agencies helping marketers transform in 2022?
The majority of agencies are looking to partnerships and outsourcing as ways to improve marketing technology services and capabilities, according to a new study commissioned by marketing analytics and business communications platform CallRail.The study surveyed U.S-based agency professionals in December, 2021 and came away with strong majorities in the response to their 2022 priorities. The…
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What clients need from your marketing agency today
There’s never been a better time to be an agency. After a rocky 18 months, 80% of small-to-midsize businesses (SMBs) say they’ve recovered from the impacts of COVID-19 – and nearly half (43%) say they plan to invest more money into developing marketing strategies over the next year. But that’s not all. A full 94%…
