Tag: Agile Marketing Navigator

  • 3 reasons marketers are 10 years behind with agile — and how to catch up

    3 reasons marketers are 10 years behind with agile — and how to catch up

    I recently had an epiphany about agile marketing. We’re 10 years behind our software counterparts! That may not be surprising, as agile marketing started about 10 years after it did in software development, but why are we still so far behind? What are the barriers that are getting in our way and how can we…

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  • Stacey Ackerman: Spotlight on the expert

    Stacey Ackerman: Spotlight on the expert

    In the first of a new series, we dig deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Stacey Ackerman is an agile marketing coach who has written some 60 articles for MarTech on the topic. She recently launched the Agile Marketing Navigator, an in-depth guide to…

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  • Introducing an in-depth guide to the Agile Marketing Navigator

    Introducing an in-depth guide to the Agile Marketing Navigator

    “Agile marketing transformations are not going well. We needed something built by marketers, for marketers, in a language that makes sense to marketers.” That’s what agile marketing coach and regular MarTech contributor Stacey Ackerman told me back in May 2022. Over the following months, in collaboration with her fellow agile coach Michael Seaton, and with…

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  • Stakeholders: Getting started with the Agile Marketing Navigator 

    Stakeholders: Getting started with the Agile Marketing Navigator 

    We recently introduced you to the Agile Marketing Navigator, a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. Within these categories, there are several sub-pieces for implementation. Today we’ll dive…

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  • Practice Lead: Getting Started with the Agile Marketing Navigator 

    Practice Lead: Getting Started with the Agile Marketing Navigator 

    We recently introduced you to the Agile Marketing Navigator, a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. Within these categories, there are several sub-pieces for implementation. Today we’ll dive…

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