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8 questions to ask marketing work management vendors during the demo
Once you have determined that marketing work management software makes sense for your business and have spent time researching individual vendors, it’s time to schedule demos with your selected vendors. We recommend setting up demos within a relatively short time frame after receiving RFP responses to help make relevant comparisons. Also, make sure that all…
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How to build feedback into your agile marketing workflow
The following is a selection from the e-book “MarTech’s agile marketing for teams.” Please click the button below to download the full e-book.Once your team has gotten down the basics of working in agile marketing and can deliver work in short, iterative cycles, feedback is key. You’ll want to ensure that feedback is getting collected,…
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Use this assessment to gauge team alignment with agile marketing values
We recently updated the Agile Marketing Manifesto Values & Principles guide, which can drive an organization towards agility and serve as a basis for how we as agile marketers work.But it is good to take stock of your entire team from time to time to find out how they feel your company is currently doing…
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Agile marketing sometimes means deciding what you’re not going to do
The following is a selection from the e-book “MarTech’s agile marketing for teams.” Please click the button below to download the full e-book.The best agile marketing teams have bigger goals that allow them to work on the right work at the right time. In this chapter from “MarTech’s agile marketing for teams” e-book you will…
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Effective planning is essential in agile marketing
The following is a selection from the e-book “MarTech’s agile marketing for teams.” Please click the button below to download the full e-book.A big challenge that agile marketers face is trying to balance being agile with planned work. You need to figure out how your team can stay focused and uninterrupted, while still allowing for…
