Tag: Ai

Question: What Is One Of The 15 Creative Ways Marketers Can Use AI To Build Connections With Consumers?Answer: ‘Targeting Audiences With Trending Topics’. “AI can be used to connect with…

Advancement in artificial intelligence (AI) is giving rise to synthetic media. But is it something brands should lean into? Here, Christian Jones, head of marketing, Hawthorne Advertising, discusses synthetic media’s…

Today, digital ad verification platform Integral Ad Science (IAS) announced its acquisition of Paris-based content classification company Context. Context uses AI to classify images and video seen across digital channels,…

Leveraging artificial intelligence can help marketers predict consumer behavior and improve the buyer’s journey to create the most effective marketing strategies. Companies can lean on AI and machine learning to…