Tag: Alex Dinsmoor

  • ROI’s Razor: How To Win In Performance Marketing

    ROI’s Razor: How To Win In Performance Marketing

    Undoubtedly, there is no one thing that makes companies succeed with their marketing these days. With so many media, touchpoints, and ways to target customers, it is clearly a combination of things that must be executed correctly to move the needle. Finding the right media and having proper analytics to optimize this media are key,…

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  • ROI’s Razor: How To Win In Performance Marketing

    ROI’s Razor: How To Win In Performance Marketing

    Undoubtedly, there is no one thing that makes companies succeed with their marketing these days. With so many media, touchpoints, and ways to target customers, it is clearly a combination of things that must be executed correctly to move the needle. Finding the right media and having proper analytics to optimize this media are key,…

    Know More

  • Creative Matters!

    Creative Matters!

    [embedded content][embedded content] Watch this short video to learn invaluable insights into creative content. Do you need specific creatives for specific platforms? Is specific creative important for specific platforms? Is that a thing? Is it really necessary? Absolutely. Hey everyone, my name is Ken Kerry. I am co-founder of one of the largest privately held…

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  • Creative Matters!

    Creative Matters!

    [embedded content][embedded content] Watch this short video to learn invaluable insights into creative content. Do you need specific creatives for specific platforms? Is specific creative important for specific platforms? Is that a thing? Is it really necessary? Absolutely. Hey everyone, my name is Ken Kerry. I am co-founder of one of the largest privately held…

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  • Sequential Creative Messaging: Is this the future of brand/product storytelling?

    Sequential Creative Messaging: Is this the future of brand/product storytelling?

    [embedded content][embedded content] Watch this short video to learn more about this exciting creative tactic and why it should be part of your strategy.  ([00:02]): We as storytellers are always looking for ways to share more with customers, how do we take a brand or a product or service and explain the unique selling proposition.…

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