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Amplifying Back-to-School Strategies with Retail Media
Back-to-school season is one of the most important shopping events of the year, especially for retailers that sell products related to education, clothing, electronics, and more. According to the National Retail Federation, back-to-school spending hit $110.8B in 2022 and is projected to reach $189.7B by 2028. Advertisers need to leverage the power of retail media…
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Programmatic’s expanding universe = your opportunity
By Christian Jones, SVP, Marketing & Client Development, Hawthorne Advertising As digital marketers continue to look for ways to maximize ROI, programmatic buying – and its expanding ecosystem – remains a frontrunner in driving value. If you’ve thought about shifting more media dollars into the granular and highly-targeted audiences that programmatic has to offer, consider…
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Amazon Prescribed to Pharma
Amazon started with online shopping, moved into original programming, and now it’s looking to break into the 300 billion dollar pharmaceuticals sector. Having already sold medical equipment on its U.S. website, it’s no stranger to the medical industry. The health care industry accounts for nearly 18% of the U.S. GDP so this could be a…
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Amazon Prescribed to Pharma
This post was originally published on this site Amazon Prescribed to Pharma – Concepts TV … Read more
