Tag: Artificial Intelligence

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  • How AI will help marketers harness psychology to drive consumer purchase decisions

    How AI will help marketers harness psychology to drive consumer purchase decisions

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  • Nine Big Don’ts For Pulling Off A Marketing Stunt

    Nine Big Don’ts For Pulling Off A Marketing Stunt

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    Marketing stunts can garner a lot of attention in the media and among consumers, but if they’re not planned and executed properly, it might not be the kind of attention companies are seeking. A “stunt” is, by definition, a daring move. Any brand that wants to pull off a successful one as part of a…

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  • 14 Smart Ways Marketers And Advertisers Can Leverage AI In 2022

    14 Smart Ways Marketers And Advertisers Can Leverage AI In 2022

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    Leveraging artificial intelligence can help marketers predict consumer behavior and improve the buyer’s journey to create the most effective marketing strategies. Companies can lean on AI and machine learning to create more engaging content, analyze data to make better business decisions, automate customer support and more. The use of AI in marketing is expected to…

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  • Pega combines customer journeys with AI-driven next-best-actions

    Pega combines customer journeys with AI-driven next-best-actions

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    Pega this week announced the launch of Next-Best-Action Customer Journeys, a portfolio of capabilities aimed at unifying the marketing team’s understanding of customer journeys with automated, AI-driven next-best-actions, prompted by the customer’s real-time context — the stage of the journey he or she has reached. The solution is part of Pega’s Customer Decision Hub.No compromise…

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  • Google Ads announces machine learning-based attribution models in new privacy landscape

    Google Ads announces machine learning-based attribution models in new privacy landscape

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    “In a move away from last-click, data-driven attribution will soon be the default attribution model for all new Google Ads conversion actions,” tweeted Ads Liaison, Ginny Marvin on Monday morning. As Google works toward a move privacy-focused search experience for users, it’s also adjusting the available attribution models for advertisers. “[Data-driven attribution] uses advanced machine learning to…

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