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CTV Attribution: What Is It and How Does It Work?
8 Min Read Marketers have found a new successful model for targeting customers: Connected TV (CTV). More than a third of people in the United States say they watch streaming TV more than once a day, and that number is expected to keep growing over the next five years. And the best part for marketers:…
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Multi-Touch Attribution: What Is MTA Modeling and How Does It Work?
0 Min Read In today’s digital world, consumers receive marketing messages from a number of different channels. It can be difficult to track which marketing touchpoints are actually driving conversions. That’s where multi-touch attribution comes in. Multi-touch attribution modeling allows you to see the full journey a customer takes before making a purchase. This includes…
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Why CTV Attribution Needs a Shakeup
4 Min Read Simply put, TV and CTV attribution could use some work. Some legacy attribution models give CTV credit for performance driven by other marketing channels. Other models don’t give CTV enough credit for the performance it drives. And some models estimate the credit TV might have earned—which in 2022, is pretty unacceptable. That’s…
Tag: attribution models
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