Your cart is currently empty!
-
Who’s Your Audience? Summer 2023 Edition
3 Min Read Advertising over summer is a little like the swells during surf season—calm and steady, but the best time to sharpen those skills in time for the peak winter swells (in this case, Q4). Our performance data shows that summer-friendly verticals like clothing and accessories, sporting goods, and home categories boomed last summer,…
-
Who’s Your Audience? Back-to-School Edition
2 Min Read Back-to-school spending topped $110 billion in 2022. So, what does it take to make it a best-in-class season again this year? A survey by the National Retail Federation (NRF) revealed that 84% of shoppers encountered sticker shock in 2022 (thanks, inflation!), and with the way things stand, this sentiment is no doubt…
-
Who’s Your Audience? Father’s Day 2023
3 Min Read “Consumers plan to spend approximately the same amount (in) celebration of Father’s Day…reflecting the sentimental nature of the holidays as customers prioritize unique and meaningful gifts,” said Matthew Shay, Chief Executive Officer, National Retail Federation. Even economic headwinds weren’t strong enough to sway customers from spending over $20 billion on Father’s Day…
-
Your Performance TV Guide to Father’s Day.
Father’s Day was a 20 billion dollar event in 2022. What will this year hold? It’s time to celebrate those father figures in your life, but first, get your campaigns ready for success with our comprehensive guide to using Connected TV for Father’s Day. We’ll cover everything from audience targeting, campaign set up and reporting,…
-
CTV Advertising Attention Time Increases With Age
2 Min Read Viewers are more likely to pay attention to ads on apps that are paid or subscription-based, according to a study conducted by Yahoo and Publicis Media. The paid streaming formats’ average edge in ad attention may have to do with expected trade-off for subscription prices, as the study also found that viewers…
