Tag: Automation and Orchestration

  • What every marketer needs to know about programmatic advertising

    What every marketer needs to know about programmatic advertising

    This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Why? Because it can deliver everything traditional media ad buying can’t and more. Traditional media ads can’t measure the true ROI of media campaigns in real-time. They don’t…

    Know More

  • Marketing collaboration and experimentation in action

    Marketing collaboration and experimentation in action

    At Optimizely’s Opticon 2022 conference, the lead theme was Boundless Digital Invention. That’s fine as a rallying cry, but what does it mean in practice, and how are brands executing on it? The two chief supports for digital invention turned out to be collaboration and experimentation. Optimizely is known as an experimentation engine, with its…

    Know More

  • Salesforce unveils features to boost automation for marketing and sales

    Salesforce unveils features to boost automation for marketing and sales

    Salesforce unveiled an array of new automation features for its marketing, commerce, service and sales offerings this week. Marketing Cloud’s Account Engagement API enhancements are designed to automate personalization and engagement. It does this with new integrations for the company’s CDP and external segmentation tools.  Users can now create and share segments within the CDP,…

    Know More

  • Customer journey orchestration: What is it?

    Customer journey orchestration: What is it?

    Great customer experiences are easier to imagine than to actually understand and deliver. That’s why tools that help marketers analyze the customer journey and act on the insights gained – customer journey orchestration (CJO) software – are finding a spot in businesses’ technology stacks. Basic CJO categories Customer journey orchestration isn’t as precisely defined as…

    Know More

  • Five human issues that can wreck a technology implementation

    Five human issues that can wreck a technology implementation

    There’s far more than tech to martech. That may seem counterintuitive, but the longer I work in this field, the more I realize it’s true. Especially when it comes to implementations and integrations. While there’s always the risk of technical problems, people-related issues can wreak as much havoc, if not more. Let’s examine some of…

    Know More