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How To Use Behavioral Targeting Without Third-Party Data
Behavioral targeting uses information about Web users to ensure ads are shown to the right consumers at the right time. With rules about third-party cookies changing dramatically and a growing emphasis on user privacy, the entire game has shifted for marketers, who can no longer rely on data provided by outside companies that have no…
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5 ways to leverage behavioral targeting to increase customer engagement
Behavioral targeting can be a critical factor in increasing customer engagement. When you’re able to gain a keen understanding of what people are doing on your website, app or with your campaigns, you can use that information to determine which messages and advertisements will resonate the best with them. When messages and advertisements are personalized,…
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Lucidworks announces new SaaS search platform, Springboard
Today, AI-powered search and experience company Lucidworks announced a new SaaS search platform, called Springboard. They’ve launched Connected Search as the first application available on Springboard, while also announcing updates to Fusion, their flagship product that helps marketers discover the best messaging and content to serve to individuals based on search and click behavior.Springboard is…
Tag: behavioral targeting
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