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  • TV Attribution Models: What Are They and How Do They Work?

    TV Attribution Models: What Are They and How Do They Work?

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    8 Min Read The digital era has transformed TV advertising.In a sea of new solutions, from OTT to CTV, marketers are looking for reliable ways to measure how this essential marketing channel performs.  This is why there has been more focus than ever on the TV attribution model. It’s the bridge that connects television exposure…

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  • Shoppable TV Ad Tech Can Be Intrusive — And Unnecessary

    Shoppable TV Ad Tech Can Be Intrusive — And Unnecessary

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    4 Min Read As the WGA and SAG-AFTRA strikes continue to drag on, one question has crossed many minds: at this point, does the fall TV season even matter? Once a rite of passage for the year, the fall season usually meant tons of new TV content and related events for viewers to enjoy (and…

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  • Navigating the Growing Connected TV Advertising Landscape

    Navigating the Growing Connected TV Advertising Landscape

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    3 Min Read The early days of the Connected TV industry are over. Today, it’s a complex landscape with no signs of slowing down. According to eMarketer, CTV advertising is expected to reach $25.9 billion in the US in 2023.  Even though people understand the importance of CTV advertising, there are still a lot of…

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  • The Number of Advertisers on CTV Increased 4% YoY in Q1

    The Number of Advertisers on CTV Increased 4% YoY in Q1

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    2 Min Read Despite some early concerns about the economy, this year’s CTV game is still going strong. According to new research from Beachfront Marketplace, in the first quarter of 2023 we’ve seen a 4% uptick in advertisers jumping into the CTV pool compared to the same time last year. By category, after the political…

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  • In the Blackout Battle, CTV Advertising is Still An Oasis

    In the Blackout Battle, CTV Advertising is Still An Oasis

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    4 Min Read The dreaded cable blackout strikes again! The start of what was set to be one of the biggest sports seasons of the year was spoiled for some by another dispute between a cable provider and a content behemoth. But while this roadblock caused viewers to scramble to support their favorite teams, performance…

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