Tag: Blog

4 Min Read Connected TV has transformed the television into a performance marketing powerhouse, but the platform isn’t just changing the face of TV: it’s boosting outcomes across the advertising…

7 Min Read In marketing, you’re looking for an edge over the competition and a meaningful way to reach more consumers. Technology makes it easier to seek out customers directly…

4 Min Read When Netflix finally pulled back the red curtain on its latest earnings report last week—the first since the streaming giant announced its entry into the ad-supported streaming…

2 Min Read As more and more consumers make the switch from linear to streaming, it looks like advertisers will follow suit. According to a report from TVREV, “FASTs Are…

8 Min Read Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. Billboards on the highway or a coveted spot in the Super…