Tag: Blog

  • Addressable TV vs Linear TV: What’s the Difference?

    Addressable TV vs Linear TV: What’s the Difference?

    7 Min Read In just the last few decades, the world of TV advertising has grown and evolved at an unprecedented rate. Marketers are no longer limited to pushing their brands and products on linear television channels via blanket ads. All sorts of options are available for targeting consumers and increasing brand awareness these days,…

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  • TV Advertising Statistics & Trends to Watch for in 2024

    TV Advertising Statistics & Trends to Watch for in 2024

    5 Min Read If you’re thinking about revamping your television advertising strategy, you’ll need to take the time to brush up on some of the latest TV advertising trends.  With that in mind, here are ten key TV advertising stats that you need to be aware of in 2024: 1. Performance TV Makes Advertising More…

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  • Addressable TV vs Connected TV (CTV): What’s the Difference?

    Addressable TV vs Connected TV (CTV): What’s the Difference?

    6 Min Read With traditional television advertising methods on their way out, several contenders are stepping up to take their place. Currently, two of the top options are addressable TV and Connected TV (CTV). However, before you choose a successor to add to your marketing mix, it’s important to understand the differences between them. In…

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  • Meet MNTN Matched: A New Way to Find Your Most Valuable Consumers on CTV

    Meet MNTN Matched: A New Way to Find Your Most Valuable Consumers on CTV

    3 Min Read For challenger brands with unique products, finding the right consumers can be difficult, and traditional targeting just doesn’t cut it. For brands with broader appeal, advertisers are faced with high expectations to achieve constant growth — which leaves them no room for wasted impressions. If Connected TV is going to be a…

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  • 10 Best Demand Generation Tools for Marketers in 2024

    10 Best Demand Generation Tools for Marketers in 2024

    6 Min Read Demand generation is a business practice that plays a critical role in attracting, engaging, and converting leads into loyal customers. But the question is, which demand generation tools will deliver the most bang for your buck and make a meaningful impact on your brand awareness in 2024? Here are our top ten…

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