-
The Convergence of Digital Marketing & TV
Video and digital marketing has exploded over the past few years. As brands attempt to reach various demographics, video advertising on all video platforms is key to sales. It’s critical for your company to create video assets that perform well on all social media platforms. In the digital world, peers’ recommendations are trusted more than celebrities;…
-
Inflation’s Not Going Anywhere, But Neither is Connected TV.
3 Min Read When Benjamin Franklin said nothing is certain in life except death and taxes, he forgot to add inflation in the mix, too. Everyone has felt the pinch—and it’s not just the prices of household goods. Even media buyers and advertisers are seeing higher TV ad prices than usual, and demanding some adjustments…
-
How To Course-Correct A Poorly Received Advertising Campaign
Sometimes, an ad campaign just doesn’t land quite right with the target audience. Although you may have done your research and informed your strategy with data, for whatever reason, your efforts may be building the wrong kind of brand awareness. When an advertising campaign isn’t well-received, it is key to figure out what the reason…
-
What Can Awareness-Driven Brands Learn from Direct-Response’s Movers and Shakers?
“Cord cutting isn’t just a trend, it’s the meta. There’s a major opportunity for brands on streaming television – which is not up for debate anymore,” explained MNTN Director of Content, Tim Edmundson during yesterday’s Bringing CPG to CTV: Why Awareness Driven Brands Must Rethink Measurement on Television webinar with Adweek. Whether you’re a CPG…
-
Offline to Online: Connected TV’s Use Case For CPG Brands and Beyond
The digital advertising industry at large has lauded Connected TV’s revenue generating power (I mean, have you read the headlines in the news lately?), but one subset of advertisers don’t quite know yet what they’re missing out on. Last week, we examined the current landscape for offline-focused brands – like those in the CPG, entertainment…
Tag: brand awareness
Recent Posts
- From tech tools to personalized presents: Holiday gifts marketers actually want
- Master the art of turning data into dollars
- Changes At Emmys, Golden Globes Shake Up Awards Season
- Mitsubishi Taps Rashida Jones As Brand’s First Spokesperson
- Advertising performance in the context of conversation by Reddit for Business
