Tag: Brand Marketing

  • The Unspoken Limits of Business Philosophy. Fortunately, the World Is Far Bigger.

    In my writing for business I avoid the word “philosophy” whenever possible. Of course, some philosophers reveal brilliant insights in their work and decades ago I quite enjoyed a couple of Kirkegaard books then more recently discovered the writings of Edgar Morin and, especially, Isaiah Berlin. So why avoid the term? No other term puts…

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  • The crossover between brand and performance

    The crossover between brand and performance

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